Toutiao is Mainland China’s most popular information platform. Just in 2020, 700 million people downloaded the mobile app. With a vast user base and a personalized information recommendation engine, you can push your brand towards target audience with similar interests efficiently, maximizing ad effects.

Every day, at least 200 million people use the Toutiao app. Each person opens the app 7 times daily and browses it for 84 minutes per day. This demonstrates that consumers are willing to spend time reading information from their phones, especially the news.

Toutiao is able to analyze the articles users read to calculate their interests within 5 seconds. With this, the app can recommend content to users based on their tastes. Its vast database also allows precise ad targeting based on users’ real gender, age, interests, phone, time, location, etc.

Based on clients’ branding and products, our professional team tailor-makes creative advertising. During the campaign period, we monitor and optimize ads for stable performance, bringing the best ROI to clients.