Press release is a form of news distributed through the media network for corporate promotional purposes. Leading the trends in the consumer market, it details corporate culture, brand identity and the developments of the industry. Publishing press release in China requires specialized knowhow and expertise. The unique language and culture of the China market call for specific writing style. WeChat Strategy boasts an extensive media network in the mainland and possesses an experienced team of professional Chinese copywriters. Our excellent relationship with journalists and editors enables us to distribute the press releases to every corner in the mainland market. Our Chinese copywriters create engaging contents and share press releases to different media channels and platforms, leveraging the popularity of journalists and editors in the mainland. We set out to uplift brand image and raise brand awareness for our clients.

Press release is a one-off publish long-term advertising effects, bringing brands unending word-of-mouth support on the Internet.

Baidu has always given priority to news articles. Through keywords search, people can find related content. New articles can even achieve front page exposure on Baidu News, allowing audience to better attain brand information, effectively enhancing brand exposure.

News in mass media bears an unshakable sense of justice and authority. Such content is regarded with a high degree of trustworthiness in the public’s eye, raising businesses’ brand awareness and influence with ease.

News advertising has the advantage of cost-effectiveness. Compared to other methods of advertising, it is relatively cheaper. This makes it the perfect choice in lowering businesses’ budget costs.