Search Engine Marketing (SEM) connects brands with millions of potential consumers searching for the right products and services on the internet in China every day.

WeChat Strategy works closely with the three major search engines in China – Baidu, Qihoo 360 and Sogou – to locate all internet users in the mainland. SEM guarantees that your brand’s message appears at the desired position in search results. Picking the right keywords is fundamental to our SEM campaigns in China. It requires specialized knowhow. We customize SEM campaigns for our clients by localizing the content to meet the demand of the mainland market. In devising the strategy and coming up with the most valuable keywords, we look into factors such as local language, search habits, cultural environment and characteristics of different industries.

Our data analytics team optimizes the performance of every SEM campaign by measuring keyword performance and performing split testing with our in-house developed analytic tools.

• Consumer and Competitor Analysis
• Keywords Analysis and Selection
• Headline, Keywords, and Description Optimization

• Ad Content Creation and Optimization
• Advertising Effects Optimization
• Remarketing

• Website Traffic Flow Report
• Advertising Effects Report
• Optimization Insights and Recommendations