Capturing the hearts of over 8 million people, Tencent is one of China’s top 3 BAT (Baidu/Alibaba/Tencent) Internet technological companies. Its expansive advertising network covers all the company’s products, capturing users of all age groups. As Tencent’s official partner, WeChat Strategy connects our clients with the company’s products. We utilize a range of Tencent platforms to display and promote our clients’ brands and product information. These platforms include top-grossing social app WeChat, instant messaging platform QQ, 2nd in monthly page views Tencent News, 100,000+ Tencent Union websites, and top coverage Android app store Tencent Applications Hub. With Tencent ads’ precise targeting capabilities and flexible nature, we lock onto the target audience based on demographics, interests, location, and device. Based on seed users’ characteristics and social chains, we gather and analyze data to uncover the most similar consumer groups for effective targeting. Upon implementation of the ads, we receive comprehensive data for analysis, and optimize them to reach the most precise target audience in the best performing platforms to reap the highest ROI for our clients.

Tencent collaborated with its affiliated websites for data mining to provide a multitude of tagging and crowd expansion functions for brands to quickly lock onto and expand target audience pool.

• Tencent social ads effectively reach up to 800 million target audience groups
• A multitude of touchpoints covering users’ online behavior 24/7
• Seamless transitions between PC, mobile, and laptop

Our systems automatically calculate and bid best banner ad positioning according to your business objectives and budget limitations. In utilizing actual conversion data to optimize ad settings, the ads can reach target audience with the highest potential.