In just one year, Tik Tok took over the Greater China area. Its 700 million user base mainly consists of the younger generation from first and second tier cities in Mainland China. For this, its users’ purchasing power and influence cannot be looked down upon. Short video clips are all the rage as a popular marketing tool in China. For clients who want a piece of the Mainland youngster market, Tik Tok is a must.

Tik Tok latches onto the modern youth’s fragmented spare time to attract them with a multitude of direct and high visual impact short video clips.

Compared to horizontal video ads, Tik Tok’s vertical video ads get 1.44 times more hit rates, 9 times higher video ad completion rate, and 2 times higher visual awareness. The ad’s overall interactive effect increases by 41%, achieving higher advertising effect compared to ads of the same cost.

Tik Tok’s user demographic is mainly the 90s generation coming from China’s first and second tier cities. WeChat Strategy provides you with creative and viral video ad ideas, transforming your products into hot topics amongst younger consumers through Tik Tok’s lighning-speed sharing.