The biggest benefit of KOL marketing lies in its highly effective yet laser-precise reach. We incorporate this type of marketing via inviting famous KOLs from China to review your products, partake in offline promotional events, and publish relevant content on their WeChat, Weibo, or live streaming platforms. We select KOLs based not just on fame, but also on their fan’s characteristics and interests to link brands with the right potential customer pool.

Young consumers of today are increasingly distrustful of ads. Their source of brand and product information comes mostly from their peers and social media reviews, as they firmly believe in the truthfulness of word of mouth.

On various social media platforms in China, such as Weibo and WeChat, people are always discussing about brands and products. They will even talk about these things with those they admire. Should a social media KOL support a product, their fans will usually follow in suit, effectively influencing consumers’ decisions.

Consumers love reading reviews for products they are interested in buying. When they read positive reviews, they become more inclined to purchase the item. WeChat Strategy strategizes tailor-made content for your products, establishing your brand image amongst target customers.

Rapid development of KOLs in the market in the recent years has shown that personality sways consumer behavior, not products. For brands, selecting a best-fit KOL whose personality is in line with your brand is of utmost importance. With deep connections with KOLs across the Greater China region, WeChat Strategy is your prime choice.

Reach your target audience from all angles through our multi-platform promotion strategy. We connect you with all major social media KOLs across Weibo, WeChat, live streams, Xiao Hong Shu, and more. Based on your budget, WeChat Strategy crafts cost-effective marketing solutions to maximize your ROI.

Besides our headquarters in Hong Kong, we also have branch offices in Guangzhou and Taiwan. Working closely together with teams of IT, marketing, copywriting, design, and PR across the 3 regions, we tailor-make solutions based on your business goals.