Super Star Group

Super Star Group is the leading food and beverage group in Hong Kong. It is renowned for its Chinese restaurant chain. Other than the Chinese restaurant chain, it operates Japanese and Korean restaurants, among others. The restaurant group had created an official account on WeChat. But without appropriate marketing strategies, it is difficult to reach the target audience. Since the launch of our marketing campaign, we optimized the content on the official account and boosted the number of articles shared by WeChat users. To raise awareness, we promoted the official account dynamically on different online forums. This campaign has successfully driven up the average readership of articles posted on our clients’ WeChat official account by 900 percent in the first six months. Our efforts have raised brand awareness and increased Super Star Group’s exposure in the China market.