Located in the core commercial district in Tsim Sha Tsui, Gateway Apartments is a luxurious serviced apartment under The Wharf Group. Situated within Harbour City with panoramic harbour view, Gateway Apartments targets the mid-to-high market. Our client aimed to increase the occupancy rate in face of fierce competition in Tsim Sha Tsui. We focused on WeChat marketing and Online PR for this campaign. Gateway Apartments authorized us to open an official account for them on WeChat. We created and managed the contents on the official account by emphasizing the superior renovation and location of Gateway Apartments. By introducing different tourist attractions in the city, we added soft-selling promotional elements to our client’s official account. To raise brand awareness, we published press releases on travel news-related websites in the mainland. As a result, the occupancy rate of Gateway Apartments reached 100 percent in the fifth month since our marketing efforts began.