I-Primo is a Japanese bridal ring specialty store that serves to bring quality Japanese custom-made wedding ring services to their customers. They have branches across Japan, Taiwan, Hong Kong, and Mainland China. During the start of their expansion into the China market, I-Primo aimed to promote their brand before the opening of their new stores. Upon registering and setting up a WeChat official account for the brand, we utilized content marketing to enhance brand awareness amongst the target audience. Through popular WeChat KOLs sharing brand news and strategic online press releases, potential customers were able to better find positive news and information related to the brand. Within half a year, I-Primo’s WeChat official account garnered over 10,000 fans, laying a solid foundation for the latest news of their new store openings.